In its 2017 Global Communications Report, the USC Annenberg Center for Public Relations asked communication executives how they felt public relations could increase its value to organisation. Interestingly, measurement of results was not their top choice (34%). Overwhelmingly, they selected demonstrating how PR achieves business objectives (77%). “This is the area where the profession continues [...]
In his recent podcast, Shel Holtz quoted the lack of measurement planning as the biggest `showstopper` in the many award entries he gets to judge. What applies to award entries is true for every communication program. Considering metrics at the end of your program will give you data that are readily available, but do not [...]
Maastricht -- We explored the Value Navigator with the International Centre for Integrated assessment & Sustainable development (ICIS)
There is nothing more relevant to the communications function than contributing strategic value. Yet, over 40%  of communication professionals find it difficult to link business strategy and communication, let alone showing their impact on business results. That`s not surprising. Most measurement focuses on tracking output instead of outcomes. And output metrics do not correlate [...]
Europe -- Our interactive training modules deliver practical help for the team`s concrete needs in planning, steering or reporting.
Zurich -- Our first sharing session of the Value Navigator and practical examples in Switzerland with a select group of senior business and communication leaders.
Brussels -- We gathered in Brussels to share new insights and thoughts forward with the people following us.
Amersfoort -- Can you streamline our existing communication planning tools based on the Value Navigator? The answer was one global planning process, resulting in a plan-on-a-page.