Executive proof: Your organisation has a sharp focus on value creation. As a communications executive, you too want to show data, aligned with existing business metrics, to make your contribution evident.
Excellence: Your ambition for your team is to be a valued business partner. To make your team stronger and more influential, you want to equip it with a strategic mindset & instrument to steer and show its value contribution.
Strategic steering: You lead strategic communication programs involving multiple stakeholders, business units, countries or regions. You want to create collaborative alignment on outcomes, indicators and metrics to steer success and track progress.
When you can show where and how you, your team or your function create measurable value for your organisation, you can more purposefully plan for it.
That, in turn, will help you:
direct resources in more powerful ways
grow your (team’s) impact
converse at executive and board level
deepen your (team’s) influence
increase your own value
CEOs believe measurement helps [Communication professionals] make a stronger case within the C-suite for communications as an added value.